The Mayor of London, Transport for London and Santander today announced a seven-year partnership to grow and develop London’s Cycle Hire scheme.

Named ‘Boris Bikes’ as the ‘Barclays Cycle Hire’ slogan never caught on.

The new name – Santander Cycles – and the new red-and-white livery (although the base dark blue colour seems to be staying) of the 11,500 bikes, 748 docking stations and 32 service vehicles will become familiar sights to Londoners from April onwards. Staff uniforms and membership keys will also be rebranded.

Rumour has it that Santander outbid Coca Cola for sponsorship of the scheme.

So with them now being ‘Santander Cycles’, that’s got to be abbreviated to ‘Santa Cycles’ right?

This entry was posted on Friday, February 27th, 2015 at 11:00 am and is filed under Cycle Hire.